Is a Podcast Right For Your Organization?

What is a podcast, and how does it work? A podcast is a downloadable or streamable audio or video/ audio file that can be accessed via a number of digital platforms. It is a highly versatile medium that allows for on-demand use. There are over 250 media file types that can be used in podcasting. …

The Best Digital Media Combines Great UX with SEO

Background: We have officially transitioned from the Industrial Age to the Age of Knowledge and Information. Your organization’s marketing strategy has to incorporate new languages for an evolving marketplace. You have increasingly sophisticated, intelligent systems looking for your content. Also, savvy users who often know exactly what they want when they come looking for your …

A Brief Introduction to the Complex World of Schema

Background: A great marketing plan involves information mapping. You need to map your supply chain and business processes. You also need to map how clients find you. Finally, you need to know how clients perceive your business, in many cases, at first glance. The art of mapping this human-process-machine interface is called schema. There are …