
BACKGROUND
Dutch Bros' Story
Publicly-traded Powerhouse
In September 2021, Dutch Bros launched a wildly successful IPO, and now counts as many as 11,500 employees and just under $500 million in revenue annually from coffee and merchandise sales.
Dynamic Cultural Force
Through countless charitable endeavours and an innovative company culture that seeks to empower employees, Dutch Bros has become a fast-growing industry leader.
Cross-country Presence
Headquartered in Grants Pass, Oregon, Dutch Bros had seen great success on the West Coast, and in 2020, had plans for rapid expansion across the country – planning to more than double in less than two years time.


OPPORTUNITY
Arcada's Aim
Effortlessly Syncs with WMS
No intermediary processes, no additional human oversight. Orders flow directly from user to warehouse picklist.
Seamless Workflow Integration
Grow from 5-10 site users to 20,000+ users without changing a single step of existing workflow processes. By automating and integrating with all existing systems, Premier Press was able to quadruple in size without upending their operations.
System Stands on its Own
The automated tools we built are robust and resilient enough to withstand even major outages in legacy tech systems, and allow users to self-service complex and custom orders with zero waiting period and zero human intervention.


OUR STRATEGY
Fully-automated: No Humans Required
Constant Two-way Syncing
Order and inventory information flows from frontend to Premier’s existing WMS/OMS and back again on a constant basis – virtually eliminating the possibility of out-of-date information or unintended backorders..
Custom Ordering without Intervention
From store-specific window vinyls to custom business cards, this system is fully automatic. Custom items go through proofing software – straight from user to warehouse – ready to go, with no intermediary steps.
Streamlined Operations
Handles tens of thousands of orders seamlessly, with zero human intervention. Data flows straight from the user to warehouse picklists – dramatically increasing order volume without changing or adding a single step to existing operations.
Asynchronous Order System
What if the WMS/OMS goes down? We stay online. User experience is untouched, we continue syncing orders during downtime and instantly update inventory counts bidirectionally when systems come back online.
Parallel Stock Management
Inventory counts are tracked in parallel with the WMS/OMS while syncing every minute – virtually eliminating unintended backorders.
Self-Servicing Workflows
Fully-automated systems built for rapid scalability. From orders to returns and even accounting we integrate into internal processes, and build systems that excel in customer self-service.
Integrates with Existing Shipping Processes
Automatically calculates rates for virtually any carrier worldwide and integrates directly with in-house shipping software for label reproduction – no new processes required.
Custom Shipping Markups
Managers can control rates on a case-by-case basis, with options for percentage and flat markups.
Intelligent Rate Display
Users are automatically presented with the top three shippings options for their use case, minimizing confusion and controlling costs.
Full WMS/OMS Sync
Orders are automatically and immediately synced into Premier’s existing systems, making accounting reports available instantaneously.
Taxes Made Simple
Accounting information is compiled on a constant basis and tax calculations and filings are automatically managed, dramatically reducing hours spent on accounting processes.
Streamlined Cost Centers
Automated accounting ensures individuals can focus on broader strategic imperatives.
Secure Sign-On
Upon logging in with their company email address, users are automatically assigned a unique access level determined by the existing Dutch Bros employee database.
Automated User Access Levels
From HQ Admin to individual store employee – unique access levels generate a personalized front-end experience, and any team changes are instantly reflected.
NewCo ID System
For users with high-level access permissions, the system enables ordering against expense accounts for all stores in their profile, streamlining day-to-day operations.
Seamless Integration
Integrates with Premier’s accounting, warehouse, shipping management, and Dutch Bros’ employee database – and operates without a hitch!
Fully Customizable
From user access levels to product offers to shipping options – anything’s possible and done in a snap.
Override Instantly
When Premier Press or Dutch Bros wants to make a change – it’s as simple as the click of a button.

THE RESULTS
Where They Are Today

Premier Press and Dutch Bros
In less than two years time, Premier Press has dramatically grown in size – soaring from 40 full-time employees in 2020 to over 200 and counting today.
With Premier’s support, Dutch Bros has nearly doubled since 2021 – now surpassing 700 locations across 14 states – with all team members able to independently order supplies in a snap.

Paid for Itself
In just two years time, Premier Press quintupled revenue and was able to facilitate Dutch Bros’ rapid expansion – adding 20,000 users to the site and keeping every new location stocked and ready for business.

Opening Doors
By leveraging automation, Premier Press has been able to land larger contracts with lower labor costs, yielding astounding growth of their own.
