Is a Podcast Right For Your Organization?

What is a podcast, and how does it work? A podcast is a downloadable or streamable audio or video/ audio file that can be accessed via a number of digital platforms. It is a highly versatile medium that allows for on-demand use. There are over 250 media file types that can be used in podcasting. … Continued

Is Magento right for you and your business?

Are you looking for a way to take your store online but worried that your business is too big, too complicated, or too integrated? Do you already have an online store but feel that your operation has outgrown the platform that it’s built on? If so, you may want to consider whether Magento is right … Continued

Is BigCommerce right for you and your business?

If you’re looking to lease an eCommerce storefront but worry that you’ll be locked in if your business outgrows the platform, you may want to consider whether BigCommerce is right for you and your business. Scaleable solutions can be tricky. Platforms like Shopify can get you set up with an online store quickly and easily. … Continued

The Best Digital Media Combines Great UX with SEO

Background: We have officially transitioned from the Industrial Age to the Age of Knowledge and Information. Your organization’s marketing strategy has to incorporate new languages for an evolving marketplace. You have increasingly sophisticated, intelligent systems looking for your content. Also, savvy users who often know exactly what they want when they come looking for your … Continued

Getting more out of eCommerce analytics

Are you interested in getting more out of your data analytics for eCommerce? You’re not the only one. Analytics can be intimidating: there are a lot of moving parts, a lot of strange terms, and a huge volume of writing. It can be tough to know how to improve your strategy. This is not a … Continued

A Brief Introduction to the Complex World of Schema

Background: A great marketing plan involves information mapping. You need to map your supply chain and business processes. You also need to map how clients find you. Finally, you need to know how clients perceive your business, in many cases, at first glance. The art of mapping this human-process-machine interface is called schema. There are … Continued

What is PageSpeed and why does it matter?

PageSpeed is a score that measures several aspects of how quickly your website loads. It’s important for a couple of reasons. First and foremost, it’s an important part of your user experience: customers will want a webpage that loads quickly and efficiently. Slow, sluggish websites may frustrate visitors and could cause potential customers to go … Continued

Is WooCommerce right for you and your business?

Choosing an e-commerce platform for your business is no small thing. Start looking into it and the questions come on thick and fast: lease or buy? Open source or pre-made? What do you need your online store to do? Where are the pitfalls you need to avoid? Is WooCommerce right for you and your business? … Continued