Driven by Expertise, Committed to Your Success

With over a decade of marketing expertise, he began his career in the heli-skiing industry in British Columbia and Alberta, Canada, managing campaigns, expanding databases, and supporting sales teams. During the pandemic, Ben freelanced as a market researcher and strategist before joining Arcada Labs in Xela in late 2021 as a Sales/Marketing Consultant.

Ben’s passion lies in bringing order to chaos—organizing data, mapping strategies, and guiding the team toward shared goals. His background in history and international relations helps him produce thorough, data-driven marketing reports. Outside the office, he’s an avid hockey player who grew up skating on frozen Canadian lakes, and a dedicated adventurer who loves hiking and camping. If he could have any superpower, it would be time travel, because, in his words, “the suspense is killing me.”

With a rich background in communication studies from the Netherlands and experience as Development and Operations Director at an NGO, Irma has spent years refining her marketing and administrative skills in various industries. She joined Arcada Labs in 2023. Irma thrives on the perfect blend of creativity and strategy—diving into data to uncover insights that drive successful campaigns while crafting engaging content for target audiences. Data analysis and ad creation are her core strengths, ensuring clients see measurable results.

Beyond her professional endeavors, Irma stays motivated by forming strong client relationships and witnessing tangible improvements. She loves helping organizations navigate the digital landscape, celebrating each success as a shared achievement.

-- Miau --

Kevin ensures clients’ ideas come to life—from concept to completion—by diligently coordinating cross-functional teams and keeping a sharp eye on every detail. Even while pursuing a college degree, he’s committed to refining his project management skills for successful outcomes, always embracing new learning opportunities along the way.

Driven by a mindset of continuous improvement, Kevin sets clear milestones, celebrates small victories, and believes in “striving not to be a success, but rather to be of value.” Outside the office, he’s a devoted Manchester City supporter, soccer enthusiast, avid gamer, and nature lover who gains fresh perspectives from the outdoors. If he could have any superpower, Kevin would choose time travel, eager to explore pivotal moments in history and gather insights that help shape an even brighter future.

With a background in Industrial Engineering and experience in the manufacturing sector, Jorge discovered a passion for streamlining processes and maximizing efficiency early on. Since joining the company in 2024, he has leveraged his expertise in warehouse management systems (WMS) and enterprise resource planning (ERP) tools to optimize project workflows. Thriving in a dynamic environment, Jorge enjoys the variety of tasks his role offers—from quality assurance and project planning to team brainstorming and strategy sessions.

Jorge thrives in dynamic environments where no two days are the same. Whether conducting quality assurance on different sites and applications, planning new projects, or brainstorming with his team, he enjoys the variety and challenges that come with his role. Guided by the mantra, “What can be measured can be improved,” Jorge constantly looks for ways to enhance efficiency and productivity. Outside the office, he’s an outdoor enthusiast who loves running, hiking, and exploring Guatemala’s breathtaking landscapes.

Jose joined Arcada Labs as a Project Manager in 2025, bringing a strong focus on organization, communication, and continuous improvement. Before joining the team, he built experience in fast-paced operational environments, where he worked in quality assurance and sales leadership roles that sharpened his skills in process optimization, team coordination, and performance analysis. In his role at Arcada, Jose enjoys leading initiatives from planning through execution, helping teams stay aligned while ensuring projects move forward efficiently. He is particularly motivated by the challenge of solving problems collaboratively and delivering results that meet both timelines and high quality standards.

Jose is driven by a personal commitment to growth, guided by the idea of becoming a better version of himself each day. His philosophy reflects that mindset: “Don’t do your bit—do your best, and God will do the rest.” Outside of work, he enjoys spending time at the gym, boxing, brewing coffee, and sharing time with his fiancée, family, and friends. A fan of music and FC Barcelona, Jose also admires the relentless discipline and work ethic of characters like Vegeta and Toji—bringing that same determination and drive to both his work and personal life.

Alma began her career as a public accountant and auditor, which laid a strong foundation for her current role. Today, she is responsible for hiring, performance evaluations, and ensuring the professional growth of every employee—while also overseeing financial needs for both staff and office operations.

What truly drives Alma is seeing personal development align with company success. Her skills in human relations and finance allow her to create an environment where everyone can thrive. Alma’s notable achievements include implementing financial re-engineering strategies in multiple organizations, leading them to greater success.

She’s motivated by continuous challenges, lives by the philosophy of always pushing herself, and enjoys reading, watching movies, and traveling with her children. If she could choose any superpower, she’d be invisible—simply because it would be fun!

Manolo began his journey developing web pages, custom business management software, and solutions for NGOs, automating data collection and analysis. He joined Arcada Labs in 2023, eager to tackle complex problems alongside talented colleagues while pushing his knowledge forward. Well-versed in JavaScript, React, Next.js, Express.js, TypeScript, and Jest, Manolo is continually refining his craft to stay at the forefront of innovation.

Driven by the aspiration to stand shoulder-to-shoulder with top engineers, he lives by the philosophy, “Failure is the best teacher.” Outside the office, Manolo indulges in basketball, photography, drumming, and video games. An avid explorer at heart, he also loves hiking in uncharted territories. If he could have any superpower, it would be teleportation—so he could spend more time doing the things he loves without worrying about the journey.

Luis José "LuisJo" joined Arcada in 2022, bringing a passion for building clean, high-performing software that solves real-world challenges. His background spans front-end, back-end, and occasional DevOps, giving him a uniquely comprehensive perspective on every project he tackles.

What really sets him apart is his belief in balancing efficiency with quality. From optimizing front-end performance to driving UI revamps and contributing to scalable design systems, LuisJo knows how to craft reliable solutions that users love. Collaborating with a great team, he strives to streamline processes, reduce stress, and maintain a steady pace toward success.

Outside of work, you’ll find him on enduro biking trails—an outdoor passion that keeps him active and refreshed. If he could have any superpower, time manipulation would be his pick, giving him the flexibility to focus deeply on each challenge and still enjoy more of life’s best moments.

Santiago joined Arcada Labs in 2024 after successfully freelancing for local businesses in Guatemala and a few clients in NYC— all while finishing his degree, from which he graduated Magna Cum Laude. A natural problem-solver, he thrives on tackling unique challenges that demand fresh ideas and innovative solutions. His expertise in Node.js, React, and Next.js allows him to build robust, efficient applications that meet diverse business needs.

Guided by Leonardo da Vinci’s mantra, “Simplicity is the ultimate sophistication,” Santiago is constantly seeking elegant, streamlined code. Outside the office, you’ll likely find him perfecting his barista skills, playing badminton, or hiking up volcanoes— where he once improvised a coffee-brewing method that turned out surprisingly well! Driven by a passion for continuous learning, Santiago brings dedication, curiosity, and a love for new challenges to every project he undertakes.

Celia is a systems engineer with a strong foundation in software development and experience in building technological solutions. During her university studies, she earned a partial scholarship, an achievement that reflects her dedication and commitment to learning.

Her experience in software engineering has strengthened her problem-solving abilities and programming skills, allowing her to develop efficient and results-oriented solutions. She enjoys analyzing challenges and transforming ideas into functional systems through code.

Celia values diversity and inclusion in technology, recognizing that different perspectives lead to more innovative and impactful solutions. Proud of her indigenous roots, she is committed to contributing to a more inclusive technology industry.

Bryan joined Arcada Labs as a software engineer after gaining early experience working with development teams and small businesses in Guatemala. Before joining the company, he spent time freelancing on web projects and working at a local software firm that builds applications for international clients. These experiences helped him develop a flexible mindset and a strong appreciation for solving problems through thoughtful engineering.

What Bryan enjoys most about development is the creative process behind every solution. Each project presents a unique challenge, and he values the opportunity to analyze problems, explore different approaches, and build something that works reliably. His work spans both front-end and back-end development, and during his university years he also earned recognition by winning several coding competitions.

Bryan is motivated by the idea of continually improving his skills and expanding what he knows. His personal philosophy reflects that mindset: “I may not know it yet, but give me time and I’m sure I will.” Outside of work, he enjoys reading fantasy novels, writing story ideas, and playing video games to unwind. If he could choose any superpower, shapeshifting would be his pick—an ability inspired by the transformations from his favorite childhood cartoon, Ben 10.

Jose Daniel “Daniel” Rosal Afre joined Arcada Labs as a software engineer with a focus on front-end development and interface optimization. Before joining the team, he gained experience building websites for local businesses and maintaining existing platforms, while also contributing to software development projects related to experimental research technologies. Along the way, he has developed practical solutions such as digital menus and QR-based systems for restaurants.

Daniel enjoys the constant learning that comes with development and the challenge of finding better ways to solve problems. His strengths include front-end optimization and scripting, and he approaches projects with the goal of creating efficient, reliable solutions that improve the user experience.

Inspired by the philosophy, “We are what we repeatedly do. Excellence, then, is not an act, but a habit,” Daniel believes that consistent effort and curiosity are the keys to growth. Outside of work, he enjoys going to the gym, listening to music, climbing volcanoes, working on his car, and reading about philosophy. At home, he also enjoys spending time with his cat. If he could have any superpower, he would choose the ability to understand every language in the world—so he could communicate clearly with anyone, anywhere.