Arcada 
BACKGROUND
SeQuential's Story
SeQuential’s Story
Established with a passion for environmental stewardship, SeQuential has grown from its early days of selling homemade biodiesel from the back of a truck to a significant operation that collaborates with food service establishments across the nation.
Primary Aim
SeQuential’s primary aim is to enhance community environments by converting collected waste into low-carbon renewable fuels. This not only supports a healthier environment but also pushes for innovations in renewable energy sources.
Mission
SeQuential’s mission is to drive positive environmental change by providing reliable and sustainable grease management solutions.
OPPORTUNITY
Arcada's Aim
Unlocking Growth Potential
Focusing on driving increased web traffic, expanding market reach, and ultimately achieving their growth objectives in the digital landscape, by managing the SEO and Google Ads Campaigns.
Empowering SeQuential
Executing a holistic approach, integrating Google Ads and social media guidance, we prioritized compelling content and refined SEO to seamlessly blend targeted advertising with organic tactics, driving significant web traffic growth.
Driving Digital Success
Capitalizing on a prime opportunity by leveraging targeted SEO tactics, implementing specialized Google Ads, and crafting compelling content recommendations. These strategies were instrumental in enhancing SeQuential’s online visibility, attracting a broader clientele, and establishing a dominant presence in their industry.
Eco-Leadership
Our goal was to establish SeQuential as the preferred option for eco-conscious consumers, driving brand recognition, engagement, and market leadership in sustainable waste management through targeted digital campaigns, social media presence, and compelling sustainability-focused content.
OUR STRATEGY
Boosting SeQuential's Exposure
In-Depth Website Audit
This initial step ensures that all on-page elements, such as meta tags, headings, and content, are optimized for relevant keywords. It also serves as a key moment for pinpointing potential improvement across the website.
On-Page Optimization
Refining title tags, content, internal links, and URLs with relevant keywords, as well as enhancing the website’s expertise, authoritativeness, and trustworthiness. This crucial strategy not only boosts a site’s visibility in search engine results but also significantly improves the user experience.
Off-Page Optimization
Developing a robust link-building strategy aids in acquiring high-quality backlinks from authoritative websites, a crucial factor in climbing the search engine rankings. Additionally, this approach fosters partnerships and networks within the industry, further amplifying a website’s credibility and reach.
Market Analysis
We conduct thorough market research to understand industry trends, customer behavior and needs of the target audience. This enables us to segment the market effectively and tailor our digital marketing strategies to target audiences with precision.
Competitor Analysis
For SeQuential, our focus was on conducting a thorough competitor analysis within the sustainable waste management sector. We meticulously examined the digital presence, marketing strategies, and customer engagement tactics of key industry players. This in-depth insight enabled us to pinpoint opportunities for differentiation and refine SeQuential’s positioning to capitalize on its unique strengths.
Data-Driven Decision Making
Leveraging analytics and data insights, we continuously monitor and optimize our digital marketing efforts. This data-driven approach allows for agile adjustments to strategies, ensuring they remain effective and aligned with business objectives.
Technical SEO Optimization
We bolstered SeQuential’s online presence with technical SEO enhancements, optimizing site speed for a smoother user experience and resolving crawl errors to enhance search engine indexing. These improvements directly correlated with SeQuential’s boosted search rankings and increased user engagement.
Content Recommendations
We provided monthly content recommendations for SeQuential, aligning with seasonal changes and best practices in content strategy. Our goal was to ensure SeQuential creates content that resonates with its target audience, highlighting its commitment to sustainability and attracting eco-conscious consumers effectively.
Ongoing monitoring
After implementing SEO optimizations, we continuously monitored SeQuential’s performance using tools like Google Analytics and Search Console. This proactive approach allowed us to track key metrics and make data-driven adjustments to enhance online presence. Through ongoing analysis and optimization, we ensured SeQuential remained competitive in search rankings, driving sustained growth.
SemRush
In our targeted SEO campaign for SeQuential, utilizing SEMRush was key to enhancing their online standing. We improved their authority score and expanded their backlink profile, vigilantly removing toxic links to boost credibility and search engine rankings. These efforts, coupled with on-page optimizations, significantly increased organic traffic. The result was a more robust digital presence for SeQuential, underscored by measurable growth in visitor engagement and site authority..
Screaming Frog
In addressing SeQuential’s website challenges, we utilized Screaming Frog for a deep dive audit, enhancing meta descriptions, slugs, and keyphrases to boost SEO visibility. We improved blog readability and swiftly resolved 404 errors with temporary redirects, maintaining a seamless user experience. Additionally, we tackled and resolved security vulnerabilities, strengthening the site’s integrity. These strategic improvements bolstered Sequential’s online presence and security, laying a strong foundation for continued growth.
Google Business Tools
Utilizing Google Analytics and Google Console, we crafted a nuanced strategy to boost SeQuential’s digital footprint. This bespoke approach ensures our strategies remain agile, allowing us to adjust swiftly in response to audience behavior insights and stay ahead of the curve. We employ the rich data harvested from Google to create custom reports tailored to SeQuential’s unique needs and goals. This strategic use of data and insights from both tools empowers us to maintain a comprehensive understanding of SeQuential’s SEO health and drive their online success with informed, data-driven decisions.
Content Optimization and SEO
Guided the strategy and provided suggestions for regular updates to website content, alongside implementing advanced SEO techniques to boost search rankings. This ensured SeQuential maintained high visibility and appeal to its target market, while also highlighting our capability to directly create content when necessary.
Audience Persona Development
Audience persona development was essential to align SeQuential’s content with its target demographic. Through thorough research, we identified key characteristics and preferences, enabling us to tailor content recommendations to address their specific interests and concerns effectively.
Enhance User Experience
To enhance user experience, we concentrated on recommending compelling and informative content tailored to SeQuential’s audience. We aimed to engage users and foster deeper connections with the brand. Through strategic content development and delivery, we ensured that each interaction with SeQuential’s content left a lasting impression, encouraging continued engagement and loyalty.
Monthly Reports
Monitoring SeQuential’s digital marketing performance entails a meticulous analysis of tools and insights to refine strategies continuously. This involves the generation of monthly reports to track results, facilitating an adaptable approach to strategy based on the revealed data. Through thorough examination of these insights, we can tailor SeQuential’s strategy to align with audience preferences, ensuring our tactics remain dynamic and consistently deliver optimal outcomes.
Strategic Insight & Collaboration
At SeQuential, our digital marketing strategy revolves around harnessing data insights to track progress and refine our approach consistently. Through a continuous loop of analysis and open communication, we ensure SeQuential is informed about monthly advancements, the impact of our marketing efforts, and any shifts in the digital landscape that could affect their ranking or SEO. Proactively making adjustments, we optimize SeQuential’s digital presence for both current performance and future opportunities.
THE RESULTS
Where They Are Today
New Visitors
In the months between September 2023 and February 2024, SeQuential experienced a substantial increase in the ratio of new visitors, reaching almost complete saturation in some months. This trend indicates that the digital marketing strategies were highly effective in attracting first-time users to SeQuential’s platforms.
Stable SEO Performance
Throughout the period, SeQuential managed to maintain a steady SEO performance, even with the complexities introduced by a pending merger. Efforts to enhance the website’s content and structure continued to attract organic search traffic, keeping the company competitive in search engine rankings.
Strategic Keyword Targeting
The strategic focus on branded keywords, such as “SeQuential – WA” and “SeQuential Oil – CA”, led to notably high conversion rates. This success indicates that effective targeting and judicious budget management significantly enhanced the brand’s visibility and interaction with potential customers.
