Arcada 
BACKGROUND
The Astrid's Story
The Astrid’s Origin
After an initial adventure on the slopes, a deep connection with Steamboat Springs was formed. This led to the conception of The Astrid, a place to help families lay down roots in a historic Colorado town
A Legacy Begins
The Sherman family is tight knit, and their desire for a gathering place birthed The Astrid. It embodies luxury and lasting family memories in Steamboat Springs, sharing the town’s unique blend of natural beauty, welcoming community, and crowd-pleasing activities.
Luxury and Community
The Astrid merges luxury with community, offering stunning amenities. It’s a haven for those aiming to build a lasting legacy, an atmosphere that fosters these connections, ensuring your family thrives through happy memories, shared experiences, and a sense of team spirit.
OPPORTUNITY
Arcada's Aim
Conversion-Focused Strategy
By focusing our research on the Steamboat Springs luxury real estate market, as well as the broader market trends, customer behaviors, and competitive landscape, we could figure out what worked and what didn’t quite rapidly.
Smart and Dynamic Foundation
To lay a solid foundation in SEO and digital marketing, we focused on boosting online visibility, driving targeted organic traffic, and, ultimately, increasing conversions for The Astrid in the form of condos sold.
Visible and Engaging Presence
By improving website visibility through SEO optimization and compelling content, The Astrid was able to attract its target audience decisively from day 1. We target local and luxury-specific keywords to improve visibility in search engine results, emphasizing unique selling points like “luxury ski-in, ski-out community in Steamboat Springs”.
Responsive and Appealing UX
Ensuring the website offers a seamless, user-friendly experience that reflects The Astrid’s luxury brand, with mobile optimization and fast loading times to cater to high-end clientele and is essential for building trust in the brand.
OUR STRATEGY
Boosting The Astrid's Exposure
In-Depth Website Audit
In this initial step we ensured that all on-page elements, such as meta tags, headings, and content, were optimized for relevant keywords. It also served as a key moment for pinpointing potential improvement across the website.
On-Page Optimization
Refining title tags, content, internal links, and URLs with relevant keywords, as well as enhancing the website’s expertise, authoritativeness, and trustworthiness. This crucial strategy not only boosts a site’s visibility in search engine results but also significantly improves the user experience.
Off-Page Optimization
Developing a robust link-building strategy aids in acquiring high-quality backlinks from authoritative websites, a crucial factor in climbing the search engine rankings. Additionally, this approach fosters partnerships and networks within the industry, further amplifying a website’s credibility and reach.
Market Analysis
We conducted thorough market research to understood industry trends, customer behavior and needs of the target audience. This enabled us to segment the market effectively and tailor our digital marketing strategies to target audiences with precision.
Competitive Analysis
For The Astrid we focused on benchmarking against key players in the luxury accommodation sector. We examined their digital presence, marketing strategies, and customer engagement tactics. This allowed us to identify opportunities for differentiation and to refine The Astrid’s positioning.
Data-Driven Decision Making
Leveraging analytics and data insights, we continuously monitored and optimized our digital marketing efforts. This data-driven approach allowed for agile adjustments to strategies, ensuring they remained effective and aligned with business objectives.
Technical Optimization
For The Astrid, we implemented technical SEO enhancements including site speed optimization ensuring a seamless user experience. We also addressed crawl errors to facilitate better indexing by search engines. These upgrades significantly contributed to The Astrid’s improved search rankings and user engagement.
Keyword Research
In our keyword research for The Astrid, we used tools like Google Keyword Planner to identify key terms by search volume, relevance, and competition. Prioritizing keywords that matched The Astrid’s unique appeal ensured targeted visibility. This strategy was crucial for enhancing online engagement.
Content Strategy
Craft a strategy that guides the creation of engaging, high-quality content to highlight the unique lifestyle, amenities, and experiences offered by The Astrid. Our approach involves providing suggestions and strategic insights for blogs and social media posts to weave compelling stories that resonate with the target audience. Our expertise enables us to produce exceptional content when needed.
SemRush
In our targeted SEO campaign for The Astrid, utilizing SEMRush was key to enhancing their online standing. We improved their authority score and expanded their backlink profile, vigilantly removing toxic links to boost credibility and search engine rankings. These efforts, coupled with on-page optimizations, significantly increased organic traffic. The result was a more robust digital presence for The Astrid, underscored by measurable growth in visitor engagement and site authority.
Screaming Frog
In addressing The Astrid’s website challenges, we utilized Screaming Frog for a deep dive audit, enhancing meta descriptions, slugs, and keyphrases to boost SEO visibility. We improved blog readability and swiftly resolved 404 errors with temporary redirects, maintaining a seamless user experience. Additionally, we tackled and resolved security vulnerabilities, strengthening the site’s integrity. These strategic improvements bolstered The Astrid’s online presence and security, laying a strong foundation for continued growth.
Google Business Tools
Utilizing Google Analytics and Google Console, we crafted a nuanced strategy to boost The Astrid’s digital footprint. This bespoke approach ensures our strategies remain agile, allowing us to adjust swiftly in response to audience behavior insights and stay ahead of the curve. We employ the rich data harvested from Google to create custom reports tailored to The Astrid’s unique needs and goals. This strategic use of data and insights from both tools empowers us to maintain a comprehensive understanding of The Astrid’s SEO health and drive their online success with informed, data-driven decisions.
Content Optimization and SEO
Guided the strategy and provided suggestions for regular updates to website content, alongside implementing advanced SEO techniques to boost search rankings. This ensured The Astrid maintained high visibility and appeal to its target market, while also highlighting our capability to directly create content when necessary.
Brand Awareness
Building and enhancing brand awareness is pivotal. By curating content that resonates with the audience, we not only establish a strong brand presence for The Astrid but also ensure that the brand remains memorable and top-of-mind. This approach leverages the power of strategic content to significantly boost visibility and recognition in a competitive market.
Visual Content Strategy
Integrated high-quality images and videos while building the website, to provide an immersive online experience that highlighted the luxury and exclusivity of the condominiums. We will always conduct monthly reviews of visual content to ensure consistent high quality.
User-Focused Design
The Arcada Labs Development Team built the website for The Astrid and streamlined navigation and simplified information architecture, making the site intuitive and reducing user effort. This strategy improved engagement and will increase the likelihood of conversions.
Conversion-Responsive Build
With a laser focus on generating leads and sales, the website of The Astrid offers a seamless experience across all devices, crucial for reaching a broader audience and ensuring consistent engagement regardless of the user’s device.
Enhanced Visuals
The integration of high-quality visuals contributed to creating a visually engaging and immersive experience for visitors, effectively showcasing The Astrid’s luxury living experience and significantly increasing user interest and engagement on the site.
Monthly Reports
Analyzing the performance of digital marketing efforts for The Astrid involves using tools and insights to continually refine strategies and tactics. This process includes generating monthly reports to monitor results, enabling an adaptive approach to strategy based on the data these reports reveal. By closely examining these insights, we can adjust The Astrid’s strategy to better target audience preferences, ensuring that our strategies are always in tune with current dynamics and achieving optimal outcomes.
Strategic Insight & Collaboration
Our digital marketing strategy for The Astrid involves leveraging data insights to track progress and refine our approach continually. This continuous loop of analysis and open communication ensured that THe Astrid was always informed about the monthly advancements, the impact of our marketing efforts, and any changes in the digital landscape that might affect their ranking or SEO. We remain proactive in making adjustments accordingly, ensuring that The Astrid’s digital presence is optimized for both current performance and future opportunities.
THE RESULTS
Where They Are Today
Organically Acquired Users
In the months between the website’s launch in October 2023 to April 2024, the website’s monthly users grew twelvefold. The consistent growth underscores the success of holistic SEO and backlink strategies in enhancing the site’s credibility and reputation within its industry from the ground up, ranking high in search results from the start.
Sustainably Grown Engagement
To go alongside an ever-growing user base, The Astrid also saw substantial growth in the engagement metrics that demonstrate valuable behaviors. Over the course of just 6 months, total clicks had increased almost 15x, and impressions had grown nearly 108x. That these are so much higher than the growth in users showcases the success in building a community of fans and allies.
Avoiding Detrimental Links
In the first months of a website’s lifecycle, it is critical to establish both its internal and external linking strategies and health. The Astrid had zero issues with pages being penalized or dropped in search rankings due to toxic backlinks or broken internal links, ensuring a seamless UX.
